INSIGHTS
Ideas for moving organisations forward.
Perspectives on strategy, organisation, marketing and leadership — and the choices that connect them.
Perspective
Better questions lead to better decisions.
Strategy is rarely about finding more answers. It starts with understanding what is really going on, challenging assumptions and making sharper choices about what matters next. This is where I share the questions, observations and ideas that shape my work.
Featured insight
A closer look.
Strategy · 8 min read
The real question is often behind the question.
Organisations often start with a solution in mind: a new strategy, a stronger brand, a different agency or a new marketing leader. But the problem they are trying to solve may sit somewhere else entirely.
Latest insights
More perspectives
ORGANISATION · 7 MIN READ
When marketing problems aren’t really marketing problems.
Marketing often exposes problems elsewhere in the organisation. More communication isn’t always the answer.
LEADERSHIP · 8 MIN READ
Should you hire, reorganise or bring in outside expertise?
A practical way to think about building capability, changing the organisation or adding temporary senior leadership.
STRATEGY · 6 MIN READ
More activity doesn’t mean more progress.
Why focus, priorities and deliberate choices often create more impact than simply doing more.
Think forward
Good strategy isn’t about having all the answers.
It’s about knowing which questions matter.
The strongest decisions come from understanding the bigger picture, challenging assumptions and being willing to change direction when the evidence demands it.
Get in touch
Ready to think forward?
Tell me a little about what’s going on. We can start from there.
