There’s plenty of activity, but not enough direction.
Think forward. Shape what's next.
Strategic advisory and interim leadership for organisations facing growth, change or complexity. Creating direction, strengthening organisations and connecting strategy with what it takes to make it work.
Direction
Organisation
Leadership
When things start to shift.
When ambition outgrows the organisation.
The organisation has grown faster than its structure and ways of working.
Positioning no longer reflects where the business is heading.
Teams, management and partners aren’t moving in the same direction.
A new phase requires experience or leadership that isn’t currently in-house.
Marketing needs more seniority — but is the answer hiring, reorganising or bringing in outside expertise?
Sometimes you need more than advice.
Someone who sees the bigger picture, understands what happens in practice and turns ambition into direction, organisation and action. From strategic choices to the people, partners, processes and performance needed to make them work.
Advise
Find the direction.
Strategic advice for organisations facing growth, change or complexity. From strategic direction and positioning to marketing strategy, brand architecture and senior-level advisory.
• Business Strategy
• Positioning
• Brand Architecture
• Strategic Sparring
Improve
Strengthen the organisation.
Build stronger marketing organisations that connect ambition with execution. From structure, roles and team development to planning, performance, partners and ways of working.
Marketing organisation
Stronger by design.
〉Structure
〉People
〉Process
Lead
Make change happen.
Senior interim and fractional leadership when your organisation needs direction, momentum and experienced ownership from within.
• Interim Leadership
• Strategic Change
• Team Direction
Strategy in practice
Selected impact.
Selected examples of strategy, organisation and leadership in practice.
CASE 1
Building an international House of Brands.
Led marketing, communications and trade across EMEA, connecting portfolio strategy, brands, international channels and commercial execution while shaping a more market-driven organisation built around stronger brands and clearer direction.
EMEA · €180K annual marketing mandate · multi-brand portfolio
CASE 2
Repositioning a market leader for European growth.
Worked on corporate positioning, product architecture and internal marketing, creating greater clarity around the organisation, its portfolio and its market proposition while supporting the company’s next phase of international growth across European markets.
Automotive SaaS · 1,200+ connected outlets · European growth
CASE 3
Preparing the brand for the next stage of sustainable growth.
Helping prepare Bolton for its next stage of growth by strengthening positioning, storytelling, marketing capability and brand experience, while creating greater clarity, consistency and recognition around the organisation and the direction it is moving towards.
Development & construction · brand transformation · marketing growth
CASE 4
From product idea to brand, distribution and retail.
Co-founded SPEKLAB®, a handcrafted leather goods brand, and helped build it from product concept and positioning into a commercial brand operating across wholesale, retail and e-commerce, with distribution partnerships across B2B and B2C markets.
Co-founded · B2B & B2C · wholesale & retail · e-commerce
From outside perspective to inside impact.
Every organisation is different. Start by understanding what’s really going on — then turn insight into direction, structure and action.
01 — UNDERSTAND
Find the real question.
Erwin Giezen - Giezen Consulting
What needs to change?
Robin van Halen
Our marketing feels fragmented. Too much activity, too little direction.
Erwin Giezen - Giezen Consulting
Then let’s start with direction.
02 — CHALLENGE
Question assumptions.
An independent perspective helps uncover what really matters.
03 — SHAPE
Create direction.
Turn insight into clear choices, priorities and a way forward.
04 — MOVE
Make it happen.
Turn direction into action — aligning people, partners, resources and execution around what matters.
ABOUT
Strategy needs perspective. Experience helps.
I started close to the work — design, projects, brands and entrepreneurship. Over time, my role moved upstream: from creating marketing to shaping the strategy, organisation and leadership behind it. Today, I look at marketing as part of a wider business system — connected to ambition, positioning, people, processes, partners and execution. That perspective helps me get to the real question faster and turn direction into progress.
Erwin Giezen
Founder · Strategic Advisor · Interim Leader
A few things I believe.
01 — DIRECTION
“More activity doesn’t mean more progress.”
“Focus creates momentum.”
Erwin Giezen
Founder of Giezen Consulting
02 — PERSPECTIVE
“The real question is often behind the question.”
“Look deeper. Challenge assumptions.”
Erwin Giezen
Founder of Giezen Consulting
03 — JUDGEMENT
“Information is everywhere. Judgement makes the difference.”
“Experience, perspective and intuition turn possibilities into better decisions.”
Erwin Giezen
Founder of Giezen Consulting
Questions worth asking.
When should I bring in Giezen Consulting?
When your organisation is growing or changing and direction, structure or senior leadership hasn’t kept pace. Or when there’s plenty of activity, but not enough focus, alignment or progress.
Why not just bring in another marketing agency?
Agencies can bring valuable specialist expertise and execution capacity. My role is different. I work on your side of the table — helping determine what the organisation actually needs, what should stay in-house, where external expertise adds value and how teams and partners work together effectively.
That means better briefs, clearer priorities, smarter use of budgets and stronger accountability for the whole rather than one discipline.
Do you advise, improve or lead?
It depends on what needs to change.
I can advise when direction or strategic choices need sharpening, improve the organisation when structure, roles or ways of working need strengthening, or lead when senior ownership is needed from within. Sometimes an engagement moves from one to another as the real challenge becomes clearer.
Giezen Consulting
Ready to think forward?
Let’s talk about what’s next.
