02 — IMPROVE

Strengthen the organisation.

Build the structures, teams and ways of working needed to turn ambition into action. Connecting strategy, people, partners and performance.

Structure.

People.

Process.

When ambition outgrows the organisation.

Growth often creates complexity before the organisation is ready for it. Responsibilities become unclear, teams and agencies start working in parallel, processes multiply and marketing becomes increasingly reactive. The answer isn’t always more people, more agencies or more activity. Often, it’s a better way of organising what’s already there.

What I can help with.

Strong marketing organisations need more than good people. These are some of the areas where I can help strengthen structure, collaboration and performance.

Marketing Organisation

Designing the structure, capabilities and leadership needed to support the ambition of the business.

Roles & Responsibilities

Creating clarity around ownership, decision-making and accountability.

Team Development

Strengthening capability, seniority and collaboration within marketing teams.

Marketing Performance Framework

Connecting priorities, budgets and objectives with meaningful KPIs and practical ways to measure progress.

Agency & Partner Ecosystem

Creating better collaboration between internal teams, agencies, specialists and production partners.

Brand Governance

Creating ownership, standards and processes that protect and strengthen the brand as the organisation grows.

A stronger organisation connects strategy with execution.

The structure has to work for management, teams and partners — and make priorities, budgets, quality and performance easier to manage.

What this can look like

What you leave with.

Clearer roles. Stronger ownership. A more effective marketing organisation.

MARKETING DEPARTMENT REVIEW

Reviewing structure, capabilities, processes, budgets and performance to identify where the organisation can improve.

BUILD A MARKETING DEPARTMENT

Designing the structure, roles, capabilities and external support needed to build a marketing function from the ground up.

TEAM & ROLE DESIGN

Creating clearer responsibilities, ownership and collaboration across marketing, management and other teams.

PLANNING & PERFORMANCE RESET

Connecting objectives, priorities, budgets and KPIs to create greater focus, accountability and learning.

AGENCY & PARTNER REVIEW

Reviewing internal capabilities, agencies and specialist partners to create a smarter and more effective operating model.

BRAND GOVERNANCE SETUP

Establishing ownership, standards and processes that keep brands and communication consistent as the organisation grows.

Let's talk

Ready to think forward?

Tell me a little about what’s going on. We can start from there.