Experience across development and construction, connecting positioning, marketing and organisational development.
INDUSTRIES
Different industries. Similar strategic questions.
Experience across different markets helps me recognise patterns faster, challenge assumptions and understand what changes — and what doesn’t — from one business context to another.
Perspective
Experience across industries changes how you see problems.
Working across different sectors creates perspective. It helps reveal patterns, challenge industry conventions and recognise solutions that may be obvious elsewhere but overlooked within your own market. Sometimes the most useful perspective comes from outside your industry.
Expertise
Experience across different worlds.
Experience across different markets helps me recognise patterns faster, challenge assumptions and understand what changes — and what doesn’t — from one business context to another.
BUILT ENVIRONMENT
Construction · Property Development · Architecture
Strategy inside a complex stakeholder environment.
TECHNOLOGY
Software · Automotive Technology · Digital Products
Making complex propositions easier to understand.
Experience in international B2B software, positioning and proposition development.
FLORICULTURE & HORTICULTURE
Breeding · International Trade · Consumer Brands
Building brands across borders.
Experience across breeding, international trade, portfolio strategy and consumer brands.
HOSPITALITY & FOOD
Hospitality · Fine Food · Food & Beverage
Where experience is part of the product.
Experience in hospitality, operations and entrepreneurship.
CONSUMER & RETAIL
Consumer Brands · Product Marketing · Retail
Understanding what shapes choice.
Experience with consumer brands, retail and propositions where perception influences value.
CREATIVE & BRAND EXPERIENCE
Creative Industries · Trade Fairs · Brand Experiences
Where ideas have to work in practice.
Experience in project-driven creative environments, production, partners and deadlines.
Cross-industry perspective
Experience helps. Curiosity matters more.
Industry experience can accelerate understanding, but every organisation is different. I look at the business, people, culture, market and ambitions behind the question — then focus on what actually needs to move.
01 — ADVISE
Clarify direction, positioning and priorities.
02 — IMPROVE
Strengthen the organisation behind the ambition.
03 — LEAD
Add experienced leadership when change needs ownership from within.
Get in touch
Ready to think forward?
Tell me a little about what’s going on. We can start from there.
