Understanding ambition, markets and organisations to make sharper strategic choices.
ABOUT
Experience shapes judgement.
I started close to the work. Design, projects, entrepreneurship and brand building taught me how ideas actually get made. Over time, my role moved upstream — from creating marketing to shaping the strategy, organisation and leadership behind it. Today, I help organisations connect business ambition with the direction, structure and leadership needed to make progress.
20+ years in strategic marketing, brand and leadership.
Breadth
Strategy with an understanding of what it takes.
My experience spans the full journey from strategic thinking to execution. I’ve built marketing organisations, shaped brands and portfolios, led teams and worked alongside management, agencies, creatives and production partners. That breadth helps me see how decisions connect — from the choices made in the boardroom to what eventually needs to work in practice.
01 — BUSINESS & STRATEGY
See the bigger picture.
02 — ORGANISATION & LEADERSHIP
Turn direction into movement.
Connecting people, roles, priorities and leadership around what the organisation needs.
03 — BRAND & MARKETING
Connect business with market.
Bringing positioning, brand and marketing together around clear objectives and audiences.
04 — CREATIVE & EXECUTION
Know what it takes.
Understanding the creative, commercial and practical realities behind bringing ideas to life.
Experience
Built across different worlds.
My perspective has been shaped by more than one role, discipline or industry. I’ve worked across hospitality, entrepreneurship, project management, design, international brands, technology and construction — building businesses, teams, brands and marketing organisations along the way.
Premium Cocktails / Before 2013
Entrepreneurship & Operations
Before moving fully into marketing and brand leadership, I worked across hospitality, entrepreneurship, project management, design and trade-fair environments — running operations, building Premium Cocktails and managing projects from idea to delivery.
Entrepreneurship · operations · project delivery.
2013–2024
MNP / Suntory
Progressed from hands-on marketing and design to leading Marketing, Communications & Trade across EMEA — developing an international House of Brands, strengthening the marketing organisation and connecting portfolio, channel and commercial strategy.
From craft to leadership.
2015–2024
SPEKLAB®
Co-founded and built SPEKLAB®, a handcrafted leather goods brand, from product concept and positioning into a commercially successful business with e-commerce, wholesale, retail and distribution partnerships.
Entrepreneurship from product to market.
2015–2020 · 2025–Present
Studio Giezen / The Growers
Built an independent creative and strategic practice alongside leadership roles — developing brands, advising clients and leading projects across strategy, identity, campaigns and execution.
Independent creative leadership.
2024–2025
UnameIT
Worked on corporate positioning, product architecture, internal marketing and international growth in a B2B automotive software environment.
Technology & transformation.
2025–Present
Bolton
Leading the professionalisation of marketing and communications inside a growing development and construction business — strengthening positioning, storytelling, employer brand, agency leadership and marketing capability for the organisation’s next stage of growth.
Strategy inside the organisation.
2026–Present
Giezen Consulting
Founded Giezen Consulting to bring strategy, organisation and leadership together in an independent advisory practice.
Strategic advisory & interim leadership.
How I work
Analytical in thinking. Creative in approach.
I’m naturally curious about how organisations really work — the people, culture, ambitions, tensions and opportunities behind the formal structures and plans. I connect dots quickly, challenge assumptions and combine analysis with experience, intuition and creative thinking.
Creative enough to see different possibilities. Practical enough to know what will actually work.
Momentum
Think deeply. Move quickly.
I get up to speed quickly, connect disciplines easily and work with a strong sense of ownership. That means less time lost in translation, fewer unnecessary layers and more progress from the time invested. High standards don’t have to mean slow progress.
What's going on
Ready to think forward?
Tell me a little about what’s going on. We can start from there.
